Its operations may be based in the center of France’s most famous wine country, but from there Lectra reaches around the global, working with some of the biggest players in fashion, from Burberry to H&M to Speedo. That, however, is the exact environment of Lectra, the product life cycle management, or PLM, and cutting machinery company headquartered in Bordeaux, France. Rolling hills and hushed woods might not be the first images that come to mind when software and machinery warehouses are mentioned.